— PROJECT NAME
One Source Live
Absolut Vodka is an iconic brand that has produced ground-breaking marketing communications for decades. We were responsible for reigniting the brand within the hearts and minds of Africans, who require locally relevant contextual communications. The massive success of our pan-African campaign not only created huge brand advocacy but drove sales to unprecedented levels.
I was tasked with creating a new visual language out of existing creative assets. I designed the logo lockup, a series of new key visuals as well as a poster series.